Creative
& Social
Work
Client
MMJ Real Estate · Wollongong City Council · Studio Larie
Format
Print · Digital · Social
Scope
2021 – 2025
Campaign creative and social media work produced across four years — print and digital collateral for property launches at MMJ Real Estate in Wollongong, organic social management for Wollongong City Council's tourism and arts portfolios, and Instagram content for startup clients at Studio Larie in Sydney. The creative work was produced in-house as part of integrated campaigns, not as standalone design commissions.
Print and digital campaign collateral produced for MMJ Real Estate property launches across Wollongong — brochure suites, print advertisements, environmental signage, and EDM layouts. All creative was produced from brief to press-ready files and coordinated with the paid media campaigns for each development.
Brochure Suite — Animated Sales Collateral
Animated GIF brochures produced for five developments — formatted for digital delivery in EDM follow-up sequences and for embedding in paid social campaigns. Each opens to reveal the project identity across key spreads. Click any brochure to enlarge.
11 Nethercote St
60 South Drive
60A South Drive
Infinity
The East
Print Advertising & EDM
Full-page advertisements for the Illawarra Mercury running alongside Meta Ads campaigns for the same projects, and a long-form EDM layout for the Bingara Gorge subscriber database — coordinated with the paid social retargeting sequence.
Novello — Print Ad
Full-page advertisement produced for the Illawarra Mercury and regional property press — coordinated with the Novello digital campaign and Meta Ads activity.
The East — Print Ad
Print advertisement for The East project — coordinated with digital display and social campaigns as part of the integrated launch.
Bingara Gorge — EDM
Long-form email layout for the subscriber database campaign — coordinated with the paid social retargeting sequence.
Heritage — Mall Banner Campaign
Large-format environmental banners designed for Wollongong Central shopping centre — the out-of-home component of the Heritage launch campaign. Two variants produced for different panel locations, plus in-situ installation photography.
Heritage — Design 1
Large-format environmental banner for Wollongong Central shopping centre.
Heritage — Design 2
Second variant for a different panel location within Wollongong Central.
Heritage — Installed
Design 1 installed at Wollongong Central — the campaign running in the space it was designed for.
Novello — Site Signage System
On-site hoarding and signage panels for the Novello development — designed to brand standard, produced to press-ready specification, and installed on the development boundary.
Novello — Signage Panel 1
On-site hoarding produced to brand standard, across the development boundary.
Novello — Signage Panel 2
Second panel in the signage system — visual consistency maintained across all formats.
Novello — Installed
Panels installed on site — from press-ready artwork to physical implementation.
Instagram and Facebook management across three Wollongong City Council portfolios — Tourist Parks, CBD, and Wollongong Art Gallery — alongside MMJ Real Estate's property accounts and startup clients through Studio Larie in Sydney. Organic content ran in parallel with paid campaigns — seeding the audiences that retargeting campaigns re-engaged, and maintaining account presence between paid activity windows.
Wollongong City Council
Organic content across Bulli, Corrimal, and Windang tourist parks — tourism storytelling and seasonal campaign support.
Wollongong City Council
Instagram content management for Wollongong CBD — event coverage, retail activations, and local audience engagement.
Wollongong City Council
Feed management for Wollongong Art Gallery — exhibition content, event promotion, and arts audience engagement.
Studio Larie
Studio Larie
Organic Instagram management for a startup client in Sydney — content strategy, feed design, and scheduling.
Bingara Gorge
MMJ Real Estate
Feed management for the Bingara Gorge project — organic content supporting the property launch campaign.
North Beach House
MMJ Real Estate
Feed management for the North Beach House project — coordinated with paid social and the print advertising schedule.